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www.troupers.org.uk

Troupers, London

web design, ID, logo, photography, print

XHTML, CSS

Branding and website for a local theatre company

The project description was to create a website and brand identity to inform customers about a local theatre company as well as giving them the ability to book courses. The client required the website to look fun yet earnest and asked for a minimalist design which was free from clutter.

I was asked to attend one of the acting workshops to take photographs that woulc capture the essence of their unique teaching style. Having been briefed about the branding of the company, I felt that the photographs would be vastly improved if the children were wearing clothes carrying the newly designed 'Troupers' logo.

"Mark took the time to get to know us as a company and from scratch created us a brand which not only fits perfectly, but feels inevitable. We couldn't imagine it any other way."

I then set out to acquire branded t-shirts for them to wear during the photoshoot which led to creating some fantastic photographs which have been used throughout the website. The company have since reported a high number of new website in December.


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